This website was created with HTML5 and CSS3. So should preferably be viewed in a modern browser that supports these languages, as are the Chrome 31, Firefox 26, Opera 18, Safari 7 or Internet Explorer 11.
In Internet Explorer 9 some CSS3 features are not available, so the viewing experience is not as rich as in the aforementioned browsers. You can see it in IE 8, but will lose a lot of the visual impact, so I do not advise viewing in this old version of IE.
I use metadata embedded throughout the website through Microdata with the schema.org vocabulary.
I chose Microdata as semantic markup, since Microdata is part of HTML5 and the schema.org vocabulary is supported by the major search engines.
Besides information from Microdata I also use a robots.txt file and a sitemap.xml file to help the search engines crawlers to find the information on the site.
And since the Internet is essentially made from and to people I also use a humans.txt file to help humans easily find information about the site and its creator.
With most modern browsers to support HTML5 and CSS3 there is no need for a plugin (Flash) to create something that the Web standards can by itself, and without the negative consequences of Flash, particularly in terms of SEO.